By: Seth Godin
FEBRUARY 13, 2012
Not just a few things, but everything about the book and the book business is transformed by the end of paper. Those that would prefer to deny this obvious truth are going to find the business they love disappear over the next five years.
The book itself is changed. I’m putting the finishing touches on a manifesto I hope to share soon, and I found myself writing differently because I understood that the medium that was going to be used to acquire, consume and share the book was different.
The first change in the creation of the ebook is that there is no appropriate length. Print books are bounded on two sides–they can’t be too short, because there’s a minimum price that a bookseller needs to charge to make it worth stocking. At the same time, a book can’t be too long or ornate, because there’s also a maximum price that readers are willing to pay (and a maximum weight we’re willing to haul around).