DIGITAL TEXT CONSUMPTION EQUALS TIME SPENT READING PAPER TEXT, SAYS GARTNER


The time people spend reading on a digital screen is now almost equal to the time spent reading printed paper text, a Gartner research showed
IWR News Desk, Information world review 10/05/2011
A majority of tablet users said they find screen reading either easier than reading printed text (52%) or about the same (42%). However, 47% of laptop users said they find screen reading harder than reading printed text, and 33% reported it was about the same.
In the fourth quarter of 2010, Gartner surveyed consumers in the US, UK, China, Japan, Italy and India – about their subjective experiences of reading on screen versus reading printed paper text. The survey included a mixture of online, face-to-face and computer aided telephony interviews.

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